ABOUT CHINA’S DISPIAYEQUIPMENT
News sources： Add time ： 2016-03-07 11:01 Author ：
At present, China is the world's largest display equipment production base, since the reform and opening up to the outside world, the domestic enterprises to seize the advantage of low cost, coupled with the support of the national tax policy, and a large scale to seize the international market, domestic enterprises in the same industry won the praise of the international market. Due to the higher requirements of the foreign marketing environment, the display equipment is known as the "silent salesman", in the new, expansion, renovation, upgrading process of the display equipment formed a larger market size.
Display equipment market size
Display equipment is mainly used in the retail market, due to the display equipment industry service object is extensive, covering the Dalian lock retail stores, department stores, wholesale markets, supermarkets and other large terminal retail establishments, large market size. With the continuous improvement of our living standard, the consumer demand for the retail market increased year by year, according to wind information data, 2004 - 2014 years, national retail chain business area by 7203 million square meters up to 16221 million square meters, compound growth rate of 8.46%. The rapid development of the retail industry as well as the continuous increase of brand promotion means, leading to the continuous increase of the input of the terminal, which will bring unprecedented development opportunities for the exhibition equipment industry.
Two, show the industry chain of the equipment industry
The upstream industry chain of the company is the steel industry, wood and wood processing industry, glass and glass manufacturing industry and other metal parts industry; industry chain downstream mainly wholesale and retail industry.
1, show the upstream of the equipment industry - iron and steel industry
During the period of 2004 to 2015, China's steel price ups and downs and in 2008 reached a high point. Then, by the impact of the global financial crisis, steel prices plummeted, although a recovery in late, but by the entity economic downturn, the impact of weak economic growth, steel prices in recent years continued downward. As of November 28, 2015, China's steel composite price index has declined by 66.42% compared with the 2008 peak, the future does not rule out the possibility of further decline. Steel market prices will help to reduce the cost of the display equipment, increase the profit margin of the display equipment.
2, downstream of the industrial chain - wholesale and retail
Display equipment manufacturer of customers there are mainly two: first, specifically from the production units purchased display equipment, resale supply to retailers trader, the trader is responsible for the goods from the production field into circulation, shipped from the origin to the Xiaode, organization between urban and rural areas, between, between the production department and the retail trade of commodity circulation
Three, the basic risk characteristics of the industry
1, the risk of macroeconomic fluctuations
2, market competition risk
3, the risk of price fluctuations of raw materials
